A sombrero has a very large brim.
To protect Mexicans from their vigorous sun, I believed.
I returned from a crazy three days (from April 10th to 12th) in Los Cabos, one of the most beautiful destinations in Mexico.
Here, I attended the DWP (Destination Wedding Planner) congress, the most important global event in the wedding industry.
We were more than 400, coming from 60 countries, including the best 150 worldwide wedding planners.
A very impactful experience for me, because this event is recognized as the most powerful business platform in the destination wedding sector, an exclusive initiative that brings together the world’s greatest celebrities, royalty and wedding planning experts every year.
I left with a light trolley, because I know that what fills up is not the baggage.
But it is the heart.
And the head.
And the eyes, with which I experienced emotions, smells, images, tastes, discoveries, surprises, new things.
How beautiful is Los Cabos!
In fact, it was chosen as the setting for this event because it has many luxury facilities specialized in organizing unique events.
It is a magical land, which holds breathtaking contrasts together.
The welcome, in the afternoon, was sweet and colorful. We participated in a cocktail reception in a garden overlooking the beach, where the water, smooth and firm, seen from above, seemed jelly. The sun sank the rays like slanting blades. Sea and mountains, which cohabit, create incomprehensible suggestions, but beautiful as never before.
The next day was very rich and intense in content; current topics have been explored, there has been talk – of course – about destination weddings all over the world, there have been speeches by many of the greatest exponents of the sector, and we have looked at emerging destinations, which are not the same if the continent of belonging changes.
It was extremely thrilling to know the experiences shared by the veterans and the best in the wedding sector.
In the evening, the dinner was splendid: a Gala at the foot of the Grand Canyon San Carlos! Under a starry sky with red rocks set in lush vegetation, where you can breathe the wonderful Frida. Everybody knew about her and was inspired by her unique style. Dresses with floral prints, bright colors, poplin shirts with open shoulders and embroidered with the typical Mexican motifs or with the classic tassels, wide skirts and tops with stylized patterns. An atmosphere with an ancient flavor, a jump back to the Mayan and Aztec civilizations.
I also was Frida, a little one.
The third day: networking sessions, one-to-one meetings, round table discussions on SEO, storytelling, blogs, prices, design and flower-inspired sessions, with a farewell party at the Ace, a hidden bay at the foot of San Jose del Cabo.
The theme? One of my favorites: Bohémien!
I came back home, once again and as always after every trip, proud to have taken away some of that land and its wonders. In addition to valuable lessons.
I collected them under my lovely sombrero – yes, we all got one – to protect them and keep them vivid and shiny.
And so, I also understood what the sombreros really are for.